CarOffer Blog

Many used car dealerships are behind in the world of modern marketing practices, still using outbound techniques like mailers, billboards, even inflatables and balloons to advertise. Some businesses are starting to come around— maintaining active...

As a general manager (GM) of a car dealership, you have a massive amount of pressure on your shoulders to push sales and help your company succeed.

Self-driving cars are one of the most anticipated disruptions, not just for automotive, but for daily life everywhere. For dealers, there’s plenty of headroom to bring automation into their dealerships in a way that keeps them ahead of the curve...

Black Book announced some stirring news in their Market Insights last month.

Just about everyone has an aging pre-owned inventory threshold, whether it's day 45, 60 or 90. 

Most dealers have a policy in place in which they state the age (in days) that they would like to dispose of a slow-turning unit. And...

Bruce Thompson is a lifelong auto retail entrepreneur. At each new venture, something new is learned and applied to the next one, creating a snowball effect of innovation. It’s safe to say that his 20 years of experience has led to the...

As a general manager or sales professional, you need to keep up with the latest and greatest technology and digital advancements in the auto industry— in order to maintain an edge over the competition. 

Back in the day, television commercials helped dealerships immensely. Even just a few years ago, this was a profitable way to promote your business and inventory— but times are changing.