Add Personalization to Your Dealership’s Email Marketing to Land the Sale

Many used car dealerships are behind in the world of modern marketing practices, still using outbound techniques like mailers, billboards, even inflatables and balloons to advertise. Some businesses are starting to come around— maintaining active...

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Revving up Growth in the Used Car Marketplace

Bruce Thompson is a lifelong auto retail entrepreneur. At each new venture, something new is learned and applied to the next one, creating a snowball effect of innovation. It’s safe to say that his 20 years of experience has led to the...

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Why Dealers Should Ditch Commercials & Adopt Video to Close More Sales

Back in the day, television commercials helped dealerships immensely. Even just a few years ago, this was a profitable way to promote your business and inventory— but times are changing.

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