Jenn Villa

5 Reasons Your Pre-Owned Lot is Underwater & How to Save It

Used car woes are hindering dealerships nationwide, causing a hard hit to profit margins. 

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Important Things to Consider Before Purchasing Used Inventory

A customer is looking to trade in a hot model or you’re ready to place a bid at auction, and you’re eager to take it off their hands. But before you make them an offer, take a step back.

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Add Personalization to Your Dealership’s Email Marketing to Land the Sale

Many used car dealerships are behind in the world of modern marketing practices, still using outbound techniques like mailers, billboards, even inflatables and balloons to advertise. Some businesses are starting to come around— maintaining active...

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5 Lies GMs Tell Themselves About the Auto Industry

As a general manager (GM) of a car dealership, you have a massive amount of pressure on your shoulders to push sales and help your company succeed.

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Automation is Not Just for Driverless Cars

Self-driving cars are one of the most anticipated disruptions, not just for automotive, but for daily life everywhere. For dealers, there’s plenty of headroom to bring automation into their dealerships in a way that keeps them ahead of the curve...

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6 Ways to the Auto Industry is Changing & How You Can Adapt

As a general manager or sales professional, you need to keep up with the latest and greatest technology and digital advancements in the auto industry— in order to maintain an edge over the competition. 

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Why Dealers Should Ditch Commercials & Adopt Video to Close More Sales

Back in the day, television commercials helped dealerships immensely. Even just a few years ago, this was a profitable way to promote your business and inventory— but times are changing.

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